Nalu
Kai Lodge is all about fun local style accommodations
in Paia, Maui. The owners of Nalu Kai Lodge wanted me
to come up with a way to help promote their boutique
Hawaiian Lodge on the north shore of Maui to the rest
of the world on the internet....and they had a very
tight budget. They had hired me as a consultant to help
them plan a strategy to rank in the search engines in
a very competitive industry - Maui Vacation Rentals.
They liked my ideas and then had me create a look and
feel for a web page that would match some of the marketing
collateral they already had. Nalu Kai Lodge - the Maui
Hotel has been around since the sixties and now under
new ownership, with ne renovations, they wanted an internet
presense to match their fun hawaiiana boutique feel,
yet still wanted a clean professional look to help them
book reservations. I really wanted to not only get people
to be excited about what they saw on the Nalu Kai website,
but really have vacationers remain excited with realistic
expectations once they actually got to the lodge in
Maui, so they would return again and again.
I
really tried to create a clean fun look matched with
focused and keyword rich content.....and I really had
a feel for what they wanted, and worked to get them
exactly what I heard them describe....By doing this
they were very excited about the Nalu Kai site when
finished....here are their first comments when I sent
them the first link to glimpse Nalu Kai's website for
the first time.....
|
(owner)
|
(booking
agent)
|
|
"Frank,
Looks unreal! Good job!
Aloha,
-Rick"
|
"Frank-
I hit the link and have barely looked over it
and I love it!
- Maria"
|
Nalu
Kai Lodge - The Maui Hotel, and many Paia vacation rentals
on the North Shore of Maui are vying for competitive
search engine rankings in Google and on the popular
site search engines
- In a short time I quickly had them ranked number one
on Google.
The
have retained me as webmaster to help them update content,
retain high rankings in the search engines for several
competitive keyword phrases, and do some pay per click
advertising in Google Adwords.....Rick now is asking
me to do a website for another of his ventures....
