Keyword Lists / Info / Search Volume
includes lists of actually searched relevant keywords
monthly search volumes (if significant) / # of searches
Results (number of websites found for a keyword)
sponsored ad PPC keyword info / position / cost / # of clicks / # of Ad campaigns

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Trends
includes graphed relative keyword volume and region trends

Demographics
includes SitMeansSit Demographics / Audience / Traffic / and Summary info

Adwords PayPerClick Info
includes keywords found / cost per click / advertiser competition / search volume

Competitive SEO & Search Overview
includes info about how well (or not) the competition has performed their own SEO
on page evaluations / search volume overview / top ranker results per keyword
top competition website page rank / links to top ranker websites

Competitive Landscape
includes overview / relationships / domination / websites keyword titles
keyword and/or website specific 'actual players'
relational graphs / url's